I coach your team to think, not just execute, so clients trust you with strategy.
Senior design leadership on a fractional basis for small design and IT agencies, from your next proposal to the project in trouble.
25+ years in design · Built a design team from zero to 7
Clients ask whether AI can do it for less.
When anyone can produce a website or an MVP, the build stops being what clients pay for. The value moves to deciding what to build, and for whom.
Clients see you as the same as the next agency.
If you are known for building what you are told, you compete on price. The agencies that win bigger work are the ones clients trust to think.
A "small" request becomes weeks of unpaid work.
That is a noun, not a problem. When nobody settles what is needed and what was agreed, revisions pile up, scope creeps and margin disappears.
No senior designer, so you review everything yourself.
Juniors do their best, but nobody sets what good looks like before the work starts. You step in late, and every project depends on you.
Building got cheap. Deciding what to build didn't. Most of these problems come from a team that executes without a clear, agreed definition of the problem. With a senior lead in the room, a shared record of what was agreed and a team that can present its own thinking, most of them can be fixed.
I give your proposal, deck or project a fresh, objective read. You get a written review and a call within about a week.
We write down the problem the client actually has, not the solution they asked for, and get it agreed.
I join your client calls and lead the first few while your team watches. Preparation happens before calls, never in them.
Your team presents in later calls. Every decision sits in one shared record the client can see.
AI is part of how I work, but client details never go into it. I describe the problem, not the client. The judgment stays with me.
Headed product design on three launches: SkillMoksha, an AI interview application for hiring; TheEndorse, a platform connecting jobseekers with people who can recommend them; and an AI compliance-audit tool for a client. I did it with interns I coached during these projects.
A count of 3 launches
Joined to lead a group of designers working without established practices or processes, and turned them into a design team. Set up a structured way of working from estimating and planning through to delivery. On the CAPA (corrective and preventive action) module, brief to delivery took 25% less time, and the quality of the work noticeably improved.
25% less time from brief to delivery on the CAPA module
SSet up the Interactive Division from the ground up. Grew the team from zero to seven, defined the service lines it would offer, and decided what to do in-house and what to outsource.
7 people from a standing start
Part of the cell that responded to RFPs and developed proposals for prospective clients. The proposals contributed to the business the company won.
Hands-on with how design wins work
Less time from brief to delivery on the CAPA module at Iron Systems.
Product launches I headed the design of, with interns I coached
People in the Interactive Division I built from nothing.
Excellent leadership quality, combining the highest level of creative and strategic thinking applied to a client issue and focused on commercial results.
I've spent 25+ years making digital products easier to use, across agencies, large enterprises and, more recently, as an independent consultant.
I started in agencies, built a design team from zero, and have coached designers who were new to the craft. I have also sat in the cell that writes the proposals that win work.
Today I work as a fractional design leader for small design and IT agencies that need senior design judgment without a senior salary.
06I am the face of my work because I do the work. No layers, no delegation.
07I don't promise my way into work. When I say yes, it means something.
09I stay involved through implementation, so changes are deliberate and owned together.
Absolutely. Hiring a senior designer is the right move if you have the budget and enough work to keep them fully occupied. If not, fractional gives you senior judgment when you need it. Your clients meet a senior lead, and your team learns by working beside one.
Yes, that's a big part of the role. I join your client calls and lead the first few while your team watches. I also keep a shared record of what's been agreed, so you and your client always work from the same page. Your team takes over the conversations in later calls, and we prepare before each one.
You get a written review and a call where I walk you through my findings and recommendations. It takes about a week, and the investment is about ₹20,000.
A proposal or sales deck you are about to send, or the deliverables of a project in progress.
Yes. I give it a fresh, objective read and suggest a way forward. You leave with a clear view of where things stand and concrete options for what to do next.
No. I can help you write stronger proposals, so the clients you pitch are easier to convince.
I use AI every day, and I never give it non-public details. I describe the problem, not the client. If you work under NDAs, we agree how your documents are handled before I start.
A written review of your proposal, deck or project deliverables, with what to fix first and why, and a call to walk through my findings and recommendations.
About 1 week
About ₹20,000
After the review, if it makes sense:
A named senior lead on your projects, without the full-time cost.
Process, brainstorming, artifacts and presenting to clients.
An objective view and a way forward.
