I find them, and show you what to fix first.
UX strategy and fractional design leadership for B2B SaaS and fintech teams, from first audit to shipped product.
25+ years in design · A 5-week prototype that helped a client raise funding
Not enough people joining your app?
People come, but they don't stick around. They don't see the value the product offers. It feels overwhelming, leaving users confused, and that frustration leads to abandonment.
People leave because they don't find their 'aha!' moment.
People join, but the excitement fades as they struggle to find their way around the features. The product is hard to navigate and doesn't deliver on the promises made during onboarding.
People don't like it, and they're telling others.
Unmet expectations, no emotional connection, an experience that falls short: this is what your users are telling others. A lot of them walk away frustrated.
Investors doubting they made a good bet on you.
It gets hard to stay true to your vision when investors start making your decisions. I help you show them the product works for the people who use it.
Most of these problems trace back to the experience. Teams ship features faster than they check whether anyone understands them. It's tough to deal with, but it's not impossible. With the right strategy, a clear direction and a bit of elbow grease, most of these issues can be fixed.
I review your product, analytics and user feedback to find where people get lost. The review and recommendation takes 1 week.
We agree on the few problems worth fixing first, and what success looks like in numbers.
Flows, prototypes and visual design. AI speeds up exploring options, so you see working concepts in days, not weeks.
We test with real users, hand off build-ready designs, and measure what changed.
AI is my most frequent teammate. It speeds up requirements, research, brainstorming, copy and working HTML prototypes. The decisions stay with me: what's broken, what to fix first, what to leave alone.
A large-scale hiring platform that brought job discovery and candidate management into one seamless workflow. The solution simplified the hiring journey from job posting to offer acceptance, reducing handoffs and making recruitment faster and easier for teams.
40% faster time-to-hire | ₹25 lakh+ annual saving
View projectI designed a pioneering investment platform enabling individuals to own a share of commercial properties, with investments starting at just Rs 10,000.
30% more qualified leads | 40% less acquisition effort
View projectZoyel integrates email, chat, task management and billing, giving small businesses a seamless platform for efficiency and collaboration.
20% faster workflows
View projectLed a comprehensive design audit that improved usability, engagement and overall satisfaction for a fashion app.
25% higher conversion | Premium brand perception
View projectPrism connects housing societies with trusted vendors for electrical, plumbing and sanitary needs. I took it from requirements to an interactive MVP prototype, and the team used it to raise funding.
5 weeks to an interactive prototype | Funding raised
View project
From requirements to an interactive MVP prototype for Prism, an app that helps residential buildings procure hardware and electrical goods. They used it to raise funding.
Faster Time to Hire using Korvo. A simplified, single-platform workflow brought more stakeholders into the process and eliminated handoff gaps. Recruiters could seamlessly pick up where others left off, ensuring no candidate fell through the cracks
Higher Onboarding for Vivi Rooms. A cleaner, more intuitive interface reduced friction throughout onboarding, made key actions easier to understand, and created a more polished, trustworthy experience that encouraged more users to complete the journey.
Working with Navin felt like having a co-founder who understood both vision and execution. He took the time to grasp not just the features, but the deeper purpose of what we were building.
Navin gave Zoyel a face our users could connect with — the logo and identity felt both purposeful and elegant. His user-first design and thoughtful navigation made switching between modules effortless.
I've spent 25+ years making digital products easier to use, across agencies, large enterprises and, more recently, as an independent consultant.
I work across the whole stack of design: strategy, UX, visual design, content and front-end implementation. The design that gets approved is the design that gets built.
Today I work as a fractional Head of Design for startups and B2B SaaS teams, particularly in fintech, who need senior design leadership without a full-time hire.
AI is the teammate I work with most. It helps me gather requirements, speed up research, brainstorm, sharpen the copy, and build working HTML prototypes you can click through. The judgment on what matters is still mine.
06I am the face of my work because I do the work. No layers, no delegation.
07I don't promise my way into work. When I say yes, it means something.
09I stay involved through implementation, so changes are deliberate and owned together.
If you're not ready for a full-time design head, fractional gives you senior leadership at a fraction of the cost. When you are ready, I'll help you hire and hand over.
Every day. It's my most frequent teammate, from requirements and research to copy and prototypes you can click through. It speeds up exploration, but it can't decide what's broken or what to fix first. That judgment comes from 25 years of doing this.
The cost of a project depends on the scope. To make sure I am the right fit you can start with a low rist, low-cost engagement like an audit of your project or website which is typicall around ₹20,000.
You will get the report of the review in less than a week. The duration for other deliverables vary according to the socope and can be worked around your needs within reasonble limits.
For PRISM, I delivered a Figma prototype starting from requirements to the MVP in 5 weeks.
Access to your product and analytics, and a few hours with your team in the first week.
A clear read on what's holding your website or product back: a message that doesn't land, a journey that loses people, a call to action that gets lost. For each issue, a recommendation on what to fix first and why.
Typically 1 week
From ₹20,000
Navin helped us see our product with fresh eyes. … It was exactly the kind of clarity we needed.
After the audit, if it makes sense:
Senior design direction without the full-time overhead.
From logo to landing page to product, one story.
Scalable systems for fast-growing teams.
