By following a proven process and methodology, we can eliminate the unpredictable nature of creative work. Following the process enables us to accurately estimate the effort required to do the work. In addition to that we can predict threshold of quality we will be achieving.
Having measurable and tangible goals before starting the project ensures we have a clear direction and objective. Conducting a product and competition analysis and speaking to the stakeholders and users is a great way to understand the requirements and opportunities and allows us to set goals..
A sound design process eliminates the element of chance. We are able to predict the outcome of any engagement before even starting it. We build a robust and extensive repository of artifacts that assist you at every stage of the project starting from requirements gathering to presenting prototypes and designs to the client to delivering the final design to the dev team.