90% of all new digital products fail...

 

...more than 70% of those because of bad User Experience and lack of a Design Strategy.

Avoiding the fate of these 90% projects is not rocket science, you just need to understand the importance of the role design plays in a product.

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So how to join the 10% club?

You begin by understanding the correct scope of design. As Steve Jobs said "Design is not how it Looks, Design is how it Works"

The Scope of Design is vast and includes a lot more than creating wireframes and screen designs. It begins right from the start of a project, from finalizing requirements to delivering a product that truly serves its users. Here are some activities designers perform that often go unnoticed:

 

A typical design process with some of the activities covered in it.

To know more about what process you can use for your project, click here

Design is not how it looks, design is how it works

A Designer/ Design Team that understands the problem, get involved in the project at the right time, and follow a process that can give you predictable, measurable and repeatable results, ensuring that the project gets among the 10% that succeed.

Understanding the problem is half the solution

The understanding phase involves deep exploration of the problem space. It includes gathering insights from stakeholders and users, defining project goals, and identifying user needs and pain points. This phase lays the groundwork for informed design decisions, ensuring that the final product aligns with both business objectives and user expectations.

Let's Start at the Start

Integrating the design team at the start of a project is crucial for maximizing value. Early involvement allows designers to ensure that user experience is prioritized from the beginning. This approach leads to better-designed products with higher adoption rates, as it aligns the product more closely with user needs and expectations.

One step in front of another

A well-defined design process is essential for enhancing the quality and efficiency of work. While established methodologies can guide teams, customizing a process to fit the specific needs of your design team and company ensures better alignment with project goals. Tailored processes streamline workflows, reduce inefficiencies, and ultimately lead to more successful, user-centered outcomes.

Predictable

By following a proven process and methodology, we can eliminate the unpredictable nature of creative work. Following the process enables us to accurately estimate the effort required to do the work. In addition to that we can predict threshold of quality we will be achieving.

Measurable

By following a proven process and methodology, we can eliminate the unpredictable nature of creative work. By following the process, we can accurately estimate the effort required to do the work, and can confidently know the threshold of quality we will be achieving.

Repeatable

By following a proven process and methodology, we can eliminate the unpredictable nature of creative work. By following the process, we can accurately estimate the effort required to do the work, and can confidently know the threshold of quality we will be achieving.

The longer you wait, the more you pay

Any change to the project keeps getting more and more expensive with time. Drag the slider below to see how much a change tha costs $1 at requirement stage will cost you at various stages of a product.

Requirement Gathering Design Development Testing Launch

Stage of Change: Requirement Gathering
Cost of Change: $1

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Focus on what matters most

I led the UX Design and User Research on a huge transformation project.

Let's succeed together

Write To Me

To start the transformation journey og your team, write to me at navinh@gmail.com
If you can't say it simply and clearly, keep quite and keep working on it till you can